Software Nation’s Insider Marketing Tools (Leadfeeder and Google Analytics)
The most difficult part of marketing is trying to target or even discover your ideal audience. This means, lots of time spent researching, so you are able to provide content that best suites your audience and will attract them to your site. Once, you have figured out your target group; then you must focus on what will attract them to your site. So here’s what you have to think about next, what keywords are they searching for? How are they finding you (through what search engines)? How often are the visiting? What pages are they looking at on your site? Based upon these answers, you need to create a marketing plan with strategic forms of content that will entice your customer to keep them coming back. If you thoroughly understand your audience, you will be successful in finding and keeping new customers.
So how can you discover who is looking at your site? Many people may not know this but there are many tools that marketing companies use to analyze the traffic on their websites. Software Nation’s marketing team uses these tools together to give our clients an advantage against the rest of their competition.
Leadfeeder uses your Google Analytics data to show real companies that visit your website. It also provides you with useful information like what pages they viewed, how long they viewed your site/pages, and the ability to filter, so you are only viewing leads that are specific to your company. This has been extremely useful for Software Nation because Leadfeeder will send our sales leads to our CRM and inbox, so it’s easily accessible. So give it a try today, FREE 30-day premium trial (no credit cards required)!
- Google Analytics
Google Analytics is a web analytics service that provides statics and basic analytical tools for SEO (search engine optimization) and marketing. Google Analytics shows you from which country your customers are from, which pages are the most viewed, and it provides a demographic (age and gender) report.
When integrating Google Analytics and Leadfeeder this combination is unstoppable. Leadfeeder is able to pick up where Google Analytics lacks. For example, Leadfeeder provides their customers with complete information about the companies that are searching a website, including the IP address. Not to mention that they give you a free premium 30-day trial, so you can experience all of the features first hand. We at Software Nation highly recommend using Leadfeeder along with Google Analytics to boost your marketing and sales.[/vc_column_text][/vc_column][/vc_row]